see some of my experience and learn how I can help your brand
THE MOM PROJECT
Industry: Recruiting, staffing, and educational content.
Content: Rebranding, brand voice, messaging guidelines, content design, UX writing, product emails, value propositions, product launches, feature launches, sales decks, educational content, websites, advertisements, and social media.
The problem: The Mom Project received $80 million in Series C funding and needed a brand that spoke to their clients. They had grown a lot since the company started, clients included Meta, Etsy, Intuit, and more. Additionally, their Product team had grown and was producing new features regularly. On top of this, they had two very different audiences they were speaking to: moms and corporations.
The solution: I used current and new data to research each side of the marketplace. I found what language moms and companies had in common, and where we could speak to both of them with respect. We had to know what ambitions they share so we could find success for each of them. I reviewed almost all customer facing content to maintain the brand voice. This included in the product, emails, social media, and marketing materials. We worked on ensuring the voice inside of the company was the same voice used with customers. I created resources, talks, and more to help moms start their own freelancing business.
The outcome: We successfully launched a brand voice and the beta product we built beat user goals by 2x.
Used A/B testing to raise conversion rates from 11% to 23%
Improved mobile content and increased in mobile sign ups by 9.6%
Improved publishing for freelancers by 86% (from 22 hours to 3 hours)
Increased banner clicks from 2% to 26% by testing action words
Improved sign-ups by making instructions easy to understand
Packlane
Industry: Packaging, printing, and 3D design.
Content: Emails, websites, a chatbot, and help articles.
The problem: Packlane is a startup that serves large and small businesses. The ability for everyone to print custom packaging means there are gaps in technical knowledge. Customers might not know how to submit artwork and are new to materials. Additionally, some might not know how to use the 3D tool. There are many opportunities for educational content! The website needs to make it easy for customers to understand print options, materials, and more. Your standard branding agencies did not have this type of knowledge, and that’s where my experience in the industry comes in.
The solution: I collected user feedback through interviews and customer support data. I did competitor research to see what made us stand out and this differentiator made for guidelines to use in our content. Branded content included emails, product descriptions, and webpages. I created educational resources and chatbot content to improve the customer experience.
The outcome: Sales increased due to the right branding and quality customer experience. Packlane held consistently high NPS scores and high reviews on Trustpilot. Thanks to the workflows put in place, customer questions were solved in minutes and they knew what products to order.
CAREFEED
Industry: Senior living and care tech.
Content: Audits in the product, landing pages, UX writing, emails, and educational articles.
The problem: Carefeed is a Series A start-up serving caregivers who work at senior communities. Their audience is everyone from Administrators to caregivers, from residents to resident families. They have launched new products and are continuing to grow their features. This means there is a lot to communicate to current customers. Carefeed’s customers need to know what features and launching, as well as how to use these features to help their community.
The solution: I reviewed and wrote articles for a robust library of help articles and survey templates. Incorporated branded copywriting into UX content and audited content within the product and emails to improve clarity and overall user satisfaction. I developed comprehensive messaging guidelines for a cohesive brand narrative across all channels.
The outcome: Content is written in their brand voice for all user interactions and it’s easy to read. The content helps their customer success teams and sales teams answer questions. The marketing materials keep customers coming to the product because they know what the software does for their business.
What you’ll get working with me
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Customer centricity
Learn who your supporters are and what speaks them. Define what makes your brand unique and different from competitors. Define these talking points and learn how to use them in your content.
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Concise Content
Let's explain common questions to your customers with articles, guides, and resources. The more they learn, the more they use your products. I teach you to write with their experiences in mind.
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Confidence to grow
Stand out and know exactly what to say with a custom brand voice. Learn how to create content with personality. I help you show your customers what you do and why you’re good at it.
Writing samples
